面对以苹果公司(Apple Inc.)的iPhone和基于谷歌公司(Google Inc.)Android操作系统的产品为首的大肆竞争，RIM努力阻止自己在北美智能手机市场上销售份额的不断缩小。长期任该公司联席首席执行长的拉扎里迪斯(Mike Lazaridis)和巴尔西利(Jim Balsillie)已承诺对公司产品进行推陈出新。
The BlackBerry maker has struggled to stanch its shrinking share of North American smartphone sales in the face of an onslaught led by Apple Inc.'s iPhone and products run on Google Inc.'s Android operating system. The company's long-time co-chiefs, Mike Lazaridis and Jim Balsillie, have promised to revamp their own devices.
大约三周前，多伦多理财公司Selective Asset Management Inc.负责人麦克沃特(Robert McWhirter)卖掉了自己剩余的 5.8万股RIM股票。他说，现在的市场主要是受智能产品应用软件的推动，他担心RIM在这样一个市场上竞争将举步维艰。RIM一直高度重视产品的工程设计翻译公司。
Robert McWhirter, head of Toronto money management firm Selective Asset Management Inc., sold the remainder of his 58,000 RIM shares about three weeks ago. He said he worries that RIM, which has always put a premium on the engineering that goes into its devices, will struggle to compete in a market now driven largely by the availability of applications for such devices.
The stakes in the turnaround effort go beyond the company's tidy, corporate campus in Waterloo, Ontario, a few hours' drive from Toronto. Canada's economy is dominated by mining and energy companies, and RIM has long stood out as the country's most important technology firm--one of the few Canadian corporations with a globally recognized brand.